FAIRWAYLAB
Lessons
Coaching for every level, in a private bay, on your schedule.
Coaching at the lab
Work with a coach using the same TrackMan data the pros use. Whether you're picking up a club for the first time or chasing a lower handicap, sessions are built around your numbers and your goals.
- Beginner fundamentals
- Swing analysis and motion capture
- Short-game and putting work
- Junior and senior programming
Meet Coach Blake
Blake Murphy PGA of Canada
Blake grew up in Nova Scotia, where he developed a passion for golf while competing in junior tournaments throughout the province. In 2023 he became a member of the PGA of Canada, and has since dedicated himself to helping golfers of all ages and skill levels improve their game.
He has coached everyone from beginners taking their first swings to competitive juniors pursuing opportunities at the collegiate level. His work includes private lessons, ladies' clinics, junior camps, and player development programs tailored to each golfer's goals.
With more than 2,000 one-on-one lessons taught, Blake brings extensive experience and a proven ability to help players achieve measurable results. Using TrackMan technology and a personalised approach, he gives golfers the insight and the tools to take their game to the next level.
Lesson rates
Members save 20% on everything below, packs included.
| Standard | Member | |
|---|---|---|
| Single lesson | $110 / hour | $88 / hour |
| 5-lesson pack | $400 | $320 |
| Group lesson | $80 per person / hour | $64 per person / hour |
| Junior lesson | $90 / hour | $72 / hour |
| Junior 5-pack | $350 | $280 |
The 5-lesson packs bring the standard rate down to $80 a lesson for adults and $70 for juniors, before the member discount. Not a member yet? See the membership options.
Talk to Blake directly
Enquire about lessons
Tell Blake what you'd like to work on and when suits you. Enquiries reach Blake and the front desk, and we'll come back to you to arrange a time.
Frequently asked questions
All lessons are coached by PGA of Canada Professional Blake Murphy. Blake has delivered more than 2,000 one-on-one lessons and has experience coaching beginners, recreational golfers, competitive players, juniors, and golfers pursuing collegiate opportunities.
Not at all. Lessons are available for all skill levels, including complete beginners taking their first swings. Every lesson is tailored to your current ability, goals, and what you want to improve.
Lessons are built around your game and your goals, including:
- Swing fundamentals
- Ball striking
- Driver and distance
- Iron play
- Wedges
- Shot shape and consistency
- Club delivery and impact
- TrackMan data and understanding your numbers
- Practice plans and player development
Whether you're trying to fix one specific issue or improve your overall game, Blake will build the lesson around you.
FAIRWAYLAB's TrackMan technology provides detailed information about both your club and your ball flight. Blake uses that data alongside his coaching experience to identify what is actually happening in your swing, rather than relying solely on what it looks or feels like. The goal isn't to overwhelm you with numbers — it's to use the right information to make changes that produce measurable results.
Absolutely. Starting with a coach can be one of the best ways to get into the game. Blake can help you build proper fundamentals from the beginning and make the learning process far less intimidating.
Yes. Blake has extensive experience with junior golfers, from kids learning the game for the first time to competitive juniors working toward higher-level tournament and collegiate golf.
Junior lesson: $90 an hour. Junior 5-lesson pack: $350.
Yes. Group lessons work well for friends, couples, family members, or anyone who would rather learn alongside someone else.
Group lesson: $80 per person, per hour.
A single lesson is $110 an hour. For golfers looking for ongoing coaching, the 5-lesson pack is $400.
The pack brings the cost down to $80 a lesson, and gives you the chance to work on your game across several sessions rather than trying to change everything at once.
Yes — all FAIRWAYLAB members receive 20% off golf lessons, and that includes the lesson packs, not just single lessons.
For members that works out at $88 a single lesson, $320 for the 5-lesson pack, $64 per person for a group lesson, $72 a junior lesson, and $280 for the junior 5-pack.
If there's one specific issue you want Blake to look at, a single lesson is a good place to start. If you're after a more significant improvement, the 5-lesson pack lets Blake build a longer-term development plan, track your progress, and adjust as your swing evolves.
Bring the golf clubs you normally play with, and anything else you'd usually use in a practice session. Most importantly, come ready to talk about what you want to improve — the lesson is structured around your goals rather than a one-size-fits-all program.
Not necessarily. Blake's approach is personalised to the golfer. The objective is to find the changes that help you play better golf, not to make everyone's swing look the same. TrackMan lets him measure what your club and ball are actually doing, and focus on the changes with the greatest impact.
No. Lessons can be just as valuable if you're already playing well. Blake works with golfers looking to improve consistency, gain distance, understand their TrackMan numbers, prepare for competition, build better practice habits, or find the small gains that lower scores.
Yes. Blake has experience coaching competitive juniors and players pursuing collegiate opportunities. Lessons can go well beyond basic swing instruction and form part of a broader player development program built around your objectives.
Yes. Because lessons are indoors at FAIRWAYLAB, you can keep working on your game whatever the weather or time of year. That makes the winter months an ideal time to make swing changes, build better habits, and be ready for the outdoor season.